Question 1

What does Primerica do?

Accepted Answer

Primerica's core operations focus on the distribution of term life insurance, which is underwritten by the Company (Primerica Life Insurance Company); mutual funds and annuities through PFS Investments, a Securities and Exchange Commission-registered broker-dealer investment adviser affiliate; as well as other financial products, which are distributed primarily on behalf of third parties. Our product and service offerings are generally intended for middle-income consumers with household incomes of between $30,000 and $100,000 (both USD) per year.

Question 2

What kind of a company is Primerica?

Accepted Answer

Primerica (NYSE: PRI) is the largest independent financial services marketing organization in North America, serving middle-income households in the U.S., Canada and the territories of Puerto Rico and Guam. Our International Headquarters is located in Duluth, GA. Our distribution model uniquely positions us to reach underserved middle-income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments. As of 2018, Primerica reported over 130,000 life insurance licensed independent representatives, including over 25,000 additionally-licensed securities representatives.

Question 3

Is Primerica a reputable company?

Accepted Answer

A.L. Williams & Associates (A.L. Williams), the precursor to Primerica, was founded on February 10, 1977, by Arthur L. Williams, Jr., his wife, Angela, and 85 other colleagues. The new company pioneered the concept of "Buy Term (Life Insurance) and Invest the Difference." This core philosophy illustrated the idea that its mostly middle-income client base could purchase sufficient protection with term life insurance and also systematically save for the future in a separate investment vehicle such as mutual fund Individual Retirement Accounts (IRAs).

Through a series of acquisitions and mergers, A.L. Williams began operating as Primerica Financial Services in 1991, its name changing once again upon the company's Initial Public Offering (IPO), on April 1, 2010, to Primerica, Inc.

Get peace of mind at home with Vivint

Primerica's Smart Home Partner